Important Steps For Writing Website Content

Website content is one of the most important criteria for visitor satisfaction. Web content includes:
(a)developing text information
(b)designing website navigation
(c)graphics selection and placement
(d)links to additional information in the website and to the Internet
We understand how hard it is to write your own website content. Our website content writers will write the content for marketing your goods and services. The content is developed to:
(a)get the best search engine positioning
(b)create a marketing web page your customers will find informative
We'll talk to you about your website needs and gather any content you may already have like brochures and handouts. You always have final approval on your website content.

How Users Read on the Web?
They don't.
People rarely read Web pages word by word; instead, they scan the page, picking out individual words and sentences. In research on how people read websites we found that 79 percent of our test users always scanned any new page they came across; only 16 percent read word-by-word. (Update: a newer study found that users read email newsletters even more abruptly than they read websites.)
As a result, Web pages have to employ scannable text, using highlighted keywords (hypertext links serve as one form of highlighting; typeface variations and color are others) meaningful sub-headings (not "clever" ones) bulleted lists one idea per paragraph (users will skip over any additional ideas if they are not caught by the first few words in the paragraph) the inverted pyramid style, starting with the conclusion half the word count (or less) than conventional writing We found that credibility is important for Web users, since it is unclear who is behind information on the Web and whether a page can be trusted. Credibility can be increased by high-quality graphics, good writing, and use of outbound hypertext links. Links to other sites show that the authors have done their homework and are not afraid to let readers visit other sites.
Users detested "marketese"; the promotional writing style with boastful subjective claims ("hottest ever") that currently is prevalent on the Web. Web users are busy: they want to get the straight facts. Also, credibility suffers when users clearly see that the site exaggerates.